A website is more than just a company’s face online. A website is the identity, credibility and primary marketing tool of any business. A bad website that takes the time to download, uses the unprofessional font and goes away with company identity will lower sales figures. Such is the importance of a robust web design that business owners should value.
Here are critical elements to consider when coming up with a plan that drives traffic and initiates favorable action from users:
Space – A website is primarily visual. Spacing dictates readability and flow of content. When a user arrives at a web page, his judgment on spacing automatically comes in. Spacing revolves around consistency of gaps between characters, paragraphs, and sentences that goes across an image. Although spaces may not always be in white, the ability to use the blank areas in directing the eyes to a focal point is important. Buttons should stand out on its own while navigation menus should be easily found.
Color Scheme – A website that establishes effective color combination is easy to follow. Users will stay and read on if hues are not flashy. Accents, content images, and logos should stand out in contrast to the general color theme of the page. Choosing the right scheme depends on the message you want the readers to know. You can choose from analogous, complementary or monochromatic color schemes based on the type of business and its identity. Here is some help in picking the right color choices.
Fonts – A style of lettering is important on an online page. San Serif has been consistently used by most online businesses because it looks cleaner and easier to read. The absence of strokes and other features on letters can make the page more pleasing to the eyes. You can use other types of fonts but make sure this doesn’t compromise the general readability and appeal of the page.
Usability – End-users go to many websites in a day, but they stay and read on pages that allow them to fulfill their needs. Usability refers to natural navigation, minimal loading time and valuable information features. Usability paves the way for better user-business interaction.
Content – Today, data is king, but this does not mean that content has lost its importance in the online world. Good content is still considered an essential element of a web design. Information, solutions, and guides that are well-researched and well-written are a primary consideration in search engine rankings. Spelling, sentence construction, and language are basic thoughts in judging the value of a website content.
Images – Search engines favor contents that have at least one image. An image enhances the value of the messages we need to convey. Flashy and unrelated images ruin the entire website reputation. Good photos usually contain human elements that represent daily activities about the content.
Contact information – Location, telephone number, and physical address of the company which the website serves should be indicated. Clients will always find a way to reach you through the contact details provided online. A feature that allows customers to make an action like an inquiry page or live chat will be helpful in establishing a lucrative connection.