The SEO landscape is constantly evolving. If you want to rank, you need to adapt.
If you want to get on the first page of SERP, you need to stay on top of industry trends. To help you, In this post, we’ve shared 3 true and tested SEO strategies. These aren’t new trends. But they will keep you ahead of the curb.
1. Satisfy Google’s RankBrain
Google uses a machine learning system called RankBrain to sort their search result. It’s their third most important ranking factor.
Though it sounds complicated, RankBrain’s work isn’t. It simply measures how people interact with search results.
Let’s say you typed “lose weight” in Google search bar. Then you clicked on the #6 result. It’s a fantastic article about how to lose weight. You read every word.
RankBrain will notice it. If enough people spend a lot of time on that page like yourself, it will likely get a ranking boost.
On the other hand, say you clicked on the #1 result. But you didn’t like the content. It’s terrible. So you left after only a few seconds.
If a lot of people bounced from that page after only a few seconds, it’ll lose it’s #1 ranking.
So to rank your page, you need to make people stick around. According to a recent study by SearchMetrics, on average, people spend 3 minutes and 10 seconds on a page that comes up on the first page of SERP.
There are many things you can do to make people stick around. Write better contents. Write shorter paragraphs and use lots of subheadings. Use bullet points when you can. All of this will divide your articles into easy to read chunks.
Don’t use pop-ups. They are distracting and most people hate them. A lot of them leave as soon as they get hit by a pop-up.
But there’s no denying the fact that popup works. They can quickly grow your email lists. So if you want to use them, make them as unobtrusive as possible.
Make sure external links open in new windows. If external links open in the same tab every time a user clicks a link, they have to click the back button to come back to your site. If they go to a new site, they may get distracted by it. They might not come back. As a result, you’ll have a high bounce rate.
2. Optimize for Voice Search
Every day more and more people are using voice search on their phone, tablet or voice assistants. Voice search performed in Google increased more than 35x since 2008.
The popularity of voice first devices (Amazon Echo, Google Home) is also increasing. In 2016, 6.5 million voice-first devices were shipped. VoiceLab predicts that by the end of this year, 24.5 million voice-first devices will be shipped.
All this are making smart Calgary SEOs optimize their content for voice search.
Voice search is still in early stage. But there are few things we know about how to optimize for it.
When you search something on your computer, you type some keywords. But voice search is different. It is more conversational. Its tone is more natural. Text search queries contain usually 1-3 words. Voice search queries are usually longer than that.
To optimize for voice search, your keywords need to be longer and more conversational. For example, if I was writing about Atkins diet, I would focus on “What is Atkins Diet?”
Create a frequently asked question (FAQ) page that focuses on long conversational keyword phrases. Instead of SEO-keyword phrases people normally use, use natural sounding questions and phrases.
Creating content around specific questions not only increase your chance of appearing on voice search results, it also increases your chance of appearing in Google featured snippet.
If you’re a business, claim your Google My Business Listing. According to a 2013 survey, everyday 58% of people search for a local business on their smartphone. The number has no doubt increased in the last 4 years.
If you claim your Google My Business Listing and keep it up-to-date, your chance of appearing in local search results will increase.
3. Don’t Miss Out On Videos
Videos make up 73% of all internet traffic. By 2021, it will make up 82% of all internet traffic. But the demand for video isn’t decreasing.
Hubspot research reveals that 43% of people want to see more video contents. So if you’re not creating videos, you’re missing out.
Youtube is world’s 2nd largest search engine. And it’s growing. Every year, the amount of time people spend on youtube is increasing. So to get more traffic, create videos especially for youtube.
You don’t need a six-figure-budget to create good videos. You don’t need to create videos with actors and special effects. Animation is very popular. It can easily be kept simple. You can also create photo montages. Or you can simply video yourself.
If you optimize your video for SEO, it may also show up on google search result pages. More than half of all Google search result pages contain videos. To optimize for Seo, include relevant keywords in your video titles, file names, description and tags.
You can also embed your videos into your blog post. This will increase the time people spend on your site. Having a video on a page also sends Google signal that you have a relevant rich media. This may give your page a slight boost.