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About six years ago, Ed Parker had a bright idea. What if someone were to offer detailed auto repair videos to the general public, at a reasonable cost and specifically produced to appeal to the "shade tree" mechanic? Parker did what everyone would like to do in that kind of situation: he talked to strangers, friends and relatives about his plans and after everyone agreed that they liked the idea, he went to work producing detailed automotive repair videos.
"I produced each video with one person in mind - myself. I figured that since I had no mechanical ability at all, each tape had to be simple enough for me to do the work properly after watching it." Everyone loved the instructional tapes except the big companies he tried to sell them to. Finding out that big retail customers have financially daunting requirements that pretty much eliminates the little guy from being a qualified supplier to them, Parker was about to give up on his project. "I received quite an education in regards to the world of retail selling - it was discouraging to say the least."
The video presentations cover all aspects of auto maintenance from tires, oil change, tune up and brakes both front and back. "I really designed the product to appeal to the single mom, the student away at school or the dad who is trying to fix the brakes on the family van on a Sunday night so that everyone can get to work and school safely on Monday morning." |
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